Last year, Angel’s Envy bourbon teamed up with the Arbor Day Foundation and donated $10,000 to plant 2,500 white oak trees, thanks to the social media participation of customers like you. This year, for National Bourbon Heritage Month, Angel’s Envy will be once again “Toasting the Trees”, but for the entire month of September. Just post a picture of yourself with a drink made with Angel’s Envy to Twitter, Facebook, or Instagram with the hashtag #AE4THETREES to score another oak tree for the Arbor Day Foundation.
Louisville, Kentucky (September 1, 2015) – Louisville Distilling Co. LLC, producers of the highly celebrated Angel’s Envy super-premium bourbon, will once again Toast the Trees this September (aka National Bourbon Heritage Month), in an effort to fight back against the current bourbon barrel shortage.
The World’s Highest Rated Bourbon is proud to continue its partnership with the Arbor Day Foundation to plant new white oak trees across North America for every picture bourbon enthusiasts take of an Angel’s Envy cocktail – neat, on-the-rocks or in a cocktail. Participants simply post their picture to Facebook, Instagram or Twitter with the hashtag #AE4THETREES. Angel’s Envy will plant a white oak tree for every picture posted this September bearing the hashtag.
This year’s program builds on the successful social media initiative last year in which Angel’s Envy donated $10,000 to the Arbor Day Foundation to plant 2,500 white oak trees in the Appalachian Mountains. The donation helped to fund the Pennsylvania state game lands enhancement project, which reclaims the land of old mines by planting new forests.
With a sharp increase of new bourbon enthusiasts over the past several years, demand is higher than ever. Angel’s Envy is committed to helping make sure that there is always enough American white oak for the cooperages and bourbon distilleries of tomorrow to continue to age in new charred oak barrels. Angel’s Envy goes the extra step in finishing in port wine barrels.
“Last year’s ‘trees’ initiative proved to be a great way to engage our fans in a fun and meaningful way via social media,” said Samira Seiller, Managing Director of Louisville Distilling Company. “Toast the Trees helps us to preserve the future of bourbon through planning and sustainability.”
About Angel’s Envy
The small batch artisan bourbon is the culmination of the late Master Distiller Lincoln Henderson’s storied career. One of the original pioneers of the premium bourbon and whiskey categories in the U.S., Lincoln came out of retirement to create the world’s finest bourbon on his own terms – with a simple desire to enjoy the art of making whiskey. The Master Distiller, who was an inaugural member of the Bourbon Hall of Fame also spent 40 years of working on world-class brands, such as Woodford Reserve and Jack Daniels.
In addition to the flagship bourbon port cask finish, the Company offers Angel’s Envy Cask Strength and Angel’s Envy Rye. Each Expression exhibits Lincoln’s passion for experimenting outside of conventional norms and producing unique whiskey steeped in tradition, but finished with a twist.
About the Arbor Day Foundation
Founded in 1972, the centennial of the first Arbor Day observance in the 19th century, the Foundation has grown to become the largest nonprofit membership organization dedicated to planting trees, with over one million members, supporters, and valued partners. The impact we make on our world is accomplished through our conservation and education programs.