Forty Creek Barrel Select

The entry-level product from the upstart Canadian distillery, Forty Creek. As it’s positioned as a direct competitor to the entry-level Crown Royal, the flavor profile makes sense. It definitely tastes like a “higher end” Crown for not much more money. It’s also cheap enough to mix with. Forty Creek ages their copper pot-still components (rye, corn, and barley) in separate barrels and then carefully blends them together for the final product, an unusual approach.

Transparency in Scotch: Crusade or Marketing Ploy?

After the debacle with the SWA censuring Compass Box’s recent Flaming Heart (5th Edition) and This is Not a Luxury Whisky releases for, literally, revealing too much information about the recipe used in the bottle, Compass Box has come back fighting with a Campaign for Scotch Whisky Transparency. Is this just a publicity and/or marketing stunt by Compass Box to drum up more controversy and thus more exposure, or a righteous crusade for more truth and transparency in whisky marketing? Let’s break it down.