…at Trader Joe’s I saw this bottle of undisclosed-distillery 10 year-old from somewhere the Highlands (which describes, like, most of them) which has been “matured in oak casks” like… all of them… It’s 10 years old, 40% ABV, and costs $20. That’s pretty much all anybody knows about it.
Giving your Dad whisky for father’s day is a time-honored tradition. Getting him to share it with you is even more time-honored! Unless you already know what he likes (in which case, why are you reading this?), you have to determine what kind of drinker he is, and what is likely to be appreciated.
…He also notes “I’d rather pay a little more for better quality, wouldn’t you?” which ordinarily I’d agree with. A large percentage of the opinions I post here on this blog are related to the value of whisky – finding better quality for a reasonable price. I’d far rather pay $45 for…
Is consistency just another whisky marketing ploy that turns out to be so much hogwash in the face of profits? Is the disappearance of available stock due to demand surge causing this severe a quality downslope, despite corresponding price increases? Is the quality degradation intentional, and being managed slowly over time in an attempt to keep consumers from noticing the “watering down” of their “consistent” products?
I have good news and bad news for you. The bad news is that the statement “Older is not always better” has proven true in my own experience. Sorry. The good news is that you can take it with a grain of salt
Thoughts on whisky fanaticism and what “too far” looks like, and how to find your way back.
A guest post from Evan Shea at FindTheBest.com. FindTheBest is the data-driven comparison platform that simplifies the complex decision process for scotch lovers and noobs alike. The scotch comparison tool easily and effectively enables you to find and compare 134 different scotches to find the top few that fit your individual likes and preferences.
Thoughts on Tiers of Quality in manufacturing, and how the same concept can be applied to the whisky industry, and how it affects a consumer’s ability to effectively spend his or her money on quality products.
Despite its faults this could easily serve as a “third round” scotch or sacrificial bottle for undiscerning visitors. I would say this particular bottle is worth exactly $26. Right on, Mr. Trader Joe.
I like to think that the cause of the historically established whisky bubble/bust cycle is twofold. One, the law of supply and demand coupled with the lengthy aging process of whisky. Two, the capriciousness of public opinion and global taste trends.