This Is What Is Wrong With The Whisky Industry
The future is a lot more bleak for Mr. Casual Drinker. I weep to think of the 90% of market share enjoyed by inexpensive blended whiskies, and the large number of those customers who might be so much happier drinking some of the artisanal bourbons, single-malt Scotches, and other fine whiskies of the world. – if only someone would give them a taste.



