Bruichladdich: The Octomore Eleven

The Octomore 11 Insider’s Guide: A whisky enthusiast’s companion for exploring the depths of Bruichladdich Distillery’s 11th series of Octomore. For 30 days, a group of 11 whisky aficionados spent time with the team at Bruichladdich to experience a deep dive into the history, processes, complexities and evolutions of the world’s most peated whisky. This one-of-a-kind collaboration reflects the union between the passionate team behind Octomore and the 11 enthusiasts who were given the opportunity to appreciate it first-hand. What unfolded was this compendium, crafted for your enjoyment, to accompany and complement your experience with this remarkable spirit.

Anchoring

Today I bring you a public service announcement about your brain. … Anchoring is a cognitive bias that causes our brains to “depend too heavily on an initial piece of information offered (considered to be the ‘anchor’) to make subsequent judgments during decision making. In practical terms, this means if I tell you that the brand-new GlenBracken 15 is an excellent whisky and easily worth $80 a bottle, and assuming that you already have some positive perception of my ability to discern value in whisky, then those two pieces of information are the anchors that your brain uses to form a mental model…

Now is the Special Occasion

If you’re anything like me, you find a certain level of satisfaction from stocking up. You have 3 extra bottles of your favorite vermouth for that imaginary dinner party where just everyone wants a third Manhattan. You have that esoteric bottle of peated Swiss single malt for that “someday” when you need to impress a malt-savvy visitor. You have sixteen hundred or so bottles of weird mixers that you’ve used for exactly one oddball cocktail. …

Whisky Prices Trend Upwards

Right now, like it or not, we are experiencing a boom. Distilleries are opening or ramping up production, prices are ratcheting higher, and limited-edition bottles are making headlines with record prices at auction. Many distilleries are riding the boom by releasing special bottlings and limited-editions at inflated prices because they know there’s consumer demand for them. So what’s to be done?