Whisky Prices Trend Upwards

Right now, like it or not, we are experiencing a boom. Distilleries are opening or ramping up production, prices are ratcheting higher, and limited-edition bottles are making headlines with record prices at auction. Many distilleries are riding the boom by releasing special bottlings and limited-editions at inflated prices because they know there’s consumer demand for them. So what’s to be done?

Water, Ice, or Neat?

My best advice is to experiment: try different glasses, different amounts of water, taste and smell before and after the addition of water. Figure out what method best allows YOU to enjoy your whisky. Whether it’s a cut-crystal Glencairn glass and a carefully-arranged ritual, or a brown paper bag and a bunch of friends, drinking whisky should be about fun and enjoyment. Do whatever maximizes both.