Winchester Straight Bourbon
Enter competitor TerrePURE Spirits, based in Charleston, South Carolina. A little Googling can tell you what you need to know about the technology, so I’ll just summarize it by saying that they use ultrasonic vibrations to induce chemical reactions in a young spirit (in this case, 2 year-old sourced bourbon), likely with inserted oak staves. This has a variety of effects, including filtering out congeners which cause off-flavors, building mouth-feel by esterification of fatty acids, and improving color absorption from the wood without added colorants.