Tiers of Quality
Thoughts on Tiers of Quality in manufacturing, and how the same concept can be applied to the whisky industry, and how it affects a consumer’s ability to effectively spend his or her money on quality products.
Thoughts on Tiers of Quality in manufacturing, and how the same concept can be applied to the whisky industry, and how it affects a consumer’s ability to effectively spend his or her money on quality products.
Well, it’s quite good. It has the air of an excited young pupppy, full of life and excitement and bounding with energy. Unfortunately, young craft whiskey comes at a price. $63 for a 2 year-old bourbon? That’s the kind of price I might pay after touring the distillery and bringing home a souvenir bottle… but it’s unlikely to become a staple bourbon in my house with such a pricetag.
Bank Note blended scotch from the Morrison family is 1 liter of blended scotch for $20. That’s cheaper than… well, just about everything else. Given the current market conditions, at that price, it -should- taste like garbage. It doesn’t.
If you love scotch, I urge you to both sign this petition AND tell anyone you know who likes scotch to sign it too.
A blended scotch whisky will soon be launched after being successfully funded on crowdsourced startup birthplace Kickstarter…. At any rate, your money is better spent on a product from a passionate small-business venture like SIA than on yet another bottle of Johnnie Walker Black Label. Go SIA!
In an ongoing attempt to make this site pay for itself, I’ve joined a new (more respectable) ad network. Hopefully the impact to my loyal readers will be minimized, but please let me know via the Contact Form or via email at nathan (at) scotchnoob (dot) com if you see any objectionable content in the …