Anchor Distillers (which is a distillery in California, but also does business importing and bottling sourced spirits) has loaded down the Hirsch label with every whisky marketing adjective in the book. This is – no, really – Small-Batch Reserve Selected Straight Bourbon Whiskey, which is “Crafted” in the USA. It also says “artisanally produced” on the back. I don’t think I’ve ever heard of anyone accusing MGP of being a “craft” distillery, but there’s the word on the bottle none-the-less.

… industry contacts allowed the brand to distill its recipe under contract at an undisclosed Kentucky distillery. The recipe, incidentally, includes not only a specific strain of yeast and a mash bill of 79% corn, 11% rye, and 10% barley, but the unusual choice of filling barrels at 103 proof (instead of the more cost-effective 120+ proof).

Brown Forman’s Old Forester brand, in an attempt to avoid being left in the dust of the whisky hype train, is releasing a series of special-edition whiskies in honor of the brand’s history of per-Prohibition distillation. … uses a mashbill of 72% corn, 18% rye, and 10% malted barley (for enzymes), the same as other Old Forester bottlings, and is by law at least 4 years of age. The 115 proof (57.5% ABV) is the distiller’s estimate of the probable bottling proof that would have been used during Prohibition for whisky intended for “medicinal purposes”.