Transparency in Scotch: Crusade or Marketing Ploy?
After the debacle with the SWA censuring Compass Box’s recent Flaming Heart (5th Edition) and This is Not a Luxury Whisky releases for, literally, revealing too much information about the recipe used in the bottle, Compass Box has come back fighting with a Campaign for Scotch Whisky Transparency. Is this just a publicity and/or marketing stunt by Compass Box to drum up more controversy and thus more exposure, or a righteous crusade for more truth and transparency in whisky marketing? Let’s break it down.