808 Whisky
I get the problem: You’re a DJ or whatever and you want to start a whisky brand. It worked for David Beckham, right? But what can you do that’s new? You get an idea: A YOUNG whisky, for YOUNG people. You’ll sell it with dance music and a story about how using young blended grain whisky makes the drink refreshing, not heavy like those old-fashioned malts. You pepper the marketing materials with euphemisms like “sublte”, “light”, “smooth” and suggest emphatically that…