The Consistency Illusion

Is consistency just another whisky marketing ploy that turns out to be so much hogwash in the face of profits? Is the disappearance of available stock due to demand surge causing this severe a quality downslope, despite corresponding price increases? Is the quality degradation intentional, and being managed slowly over time in an attempt to keep consumers from noticing the “watering down” of their “consistent” products?

Tomintoul (10 year)

This may indeed be “The Gentle Dram”, but even at 10 years of age it leaves a lot to be desired. The usual suspects for a Highland malt aged in middling ex-bourbon casks are present – the typical caramel, yeasty bread, brown sugar, and nuts – but nothing serves to elevate this dram above any other similarly-aged malt.

Glen Garioch Founder’s Reserve

This is my first Glen Garioch (usually pronounced ‘Glen Gee-ree’, which is probably not quite right). The ‘Founder’s Reserve’ is the baseline malt for this distillery, and is bottled at the unusual choice of 48% ABV, without chill-filtration, after maturation in ex-bourbon casks. There is no age statement, but it’s probably around 8 years of age.